How it started
The story of Saranoni truly began with the birth of our first child, Eliza. She was born with microtia–a congenital condition that caused her to be born without a fully developed outer ear (inherited from me). As she grew old enough to be considered for corrective surgery, we soon learned the procedure was considered a cosmetic surgery, and wouldn’t be covered by insurance. The cost was over $100,000.00 for just the outer ear surgery. This was a high cost for our young family, now with two more of our children in tow.
Our wheels started churning on how we could help our daughter have the opportunity for these surgeries and we made the decision that we would launch our own business endeavor to bring in extra money.
We were in the thick of raising little ones and I remember receiving baby gift baskets from Nathan’s company and although well intended, I felt we could do better. With 3 young children, an ambitious goal and little to no experience, I made my first shaky steps into the business world as Nathan had a full time job. I loved the creative aspect and soon found myself at the family computer late into the night while my babies were asleep. Among the items featured in the gift baskets (including clothes, shoes, jewelry, etc.) were luxury baby blankets. I had no idea then that those baby blankets would be what people would fall in love with the most!